We opened the doors to our first CoCo Parì two decades ago in Deal, NJ, and due to its great success, opened a second location in Red Bank, NJ. CoCo Parì quickly became the fashion icon for sexy luxury, being named the “Best Boutique in New Jersey” by New Jersey Monthly, and recognized by the New York Post’s Page Six Magazine as a top independently owned luxury land mine ideally situated in the heart of Red Bank. Both accolades illustrate how CoCo Parì is recognized as the area’s shopping mecca for luxurious brands, rivaling some of the best stores from Beverly Hills to New York City.
Kimberly Landau, the stores’ owner and sole buyer, hand-selects the highly edited collection for CoCo Parì. The collection offers the season’s most stylish clothing, shoes (now also for men) and handbags. CoCo Parì is one of the few independent boutiques worldwide to offer designers such as Christian Louboutin, Jimmy Choo, Saint Laurent, Gianvito Rossi, Valentino, Alexander McQueen, Giuseppe Zanotti, Stella McCartney and Chloe under one roof! The Red Bank’s flagship location is a 10,000 square foot, three-story boutique with a 50-foot shoe wall. The inventory mesmerizes our customers, and the fashion-forward enthusiasm of our personalized consultants make Coco Parì a fashion destination like no other. CoCo Parì is about letting go and enjoying the experience of being spoiled. The VIP status is here for the taking.
In creating this fashion haven, Landau, a former fashion model and Holmdel native, was inspired by the vibe in Miami Beach’s South Beach district where she and her husband had spent a fortuitous vacation. There she found trendy boutiques that felt more like clubs than stores. The clothing was feminine, confidence inspiring and sexy, and so were the women who wore it. Thinking that women in New Jersey deserved to share in the chic confidence, the VIP treatment and the stylish fashions, she decided to bring both the styles and the sense of revelry home with her.
She had initially wanted to imitate that panache in Red Bank, but felt the town wasn’t ready for her retail concept. The Deal location proved to be a great fit for the first store, and within two weeks after opening, the inventory was completely sold out.
At a mere twenty years old, Landau’s talent for incorporating new brands became a true reflection of CoCo Parì‘s success. She was among the first to discover influential brands and young, up-and-coming designers like Jimmy Choo, and Christian Louboutin. CoCo Parì became famous through the years due to Landau’s selection of fashion-forward designers. “Not only do we have the best designer shoes, but also the most feminine, provoking designer clothing from Jitrois, the sexy, second skin leather line and Herve Leger with its body-contouring alluring dresses. “Major brands seeing CoCo Parì‘s success soon began calling her to carry their lines.”
Nowadays, it is increasingly rare to get the red carpet treatment at a luxury boutique with many famous designers; at CoCo Parì our clients are styled head to toe by our talented fashionistas. Our customers crave the energy and interpersonal interaction CoCo Parì provides, which cannot be found in department stores or online. Kimberly Landau, along with her team, provides each customer guidance and personal advice that custom fits each client’s style. Her hands-on approach allows her to fully understand what customers want, which further enhances her buying ability.
Although, CoCo Parì doesn’t sell online, we post our newest arrivals on Instagram and Facebook, daily. Our followers often call, or better yet come in, after seeing the newest item(s) just posted on Instagram @cocopari. We have loyal fans from all over the world, and we ship to our customers who are not local. We remain relevant in this digital age but also keep the personal VIP interaction with our customers, making us rare and distinctive.